Site and Search - Pay Per Click Case Study
How We Help With Google Adwords - PPC Case Studies …
Pay Per Click (PPC/ Google Adwords) is fantastic for both online shops or if you offer a service because you are a Builder / Cleaner / Dentist etc.
Google Adwords is a ‘tailored to your business’, ongoing advertising campaign, created to suit your budget.
We work with businesses to find out their ideal customer and consider the areas that would like to be reached. We agree the maximum amount to be spent per month and run the campaign/s to reach the highest target audience possible and bring maximum results.
Pay Per Click Case Study no 1:
The first campaign we ran was for a highly priced sports product back in 2009. We started with a small budget and over a year gradually raised it until it seemed to be at it’s maximum return of investment. For this particular product, it turned out that for every £1 invested, it returned around £10.
After careful monitoring, on PPC alone, the turnover maxed out at around £30,000 per month and continued to do so for quite some time!
Pay Per Click Case Study no 2:
In 2019, we were approached by a company who are in the building trade, who already had a running Google Adwords campaign being managed by a well-known, local agency. They asked me to look into what the agency were doing as it didn’t feel like they were getting much website traffic in return for their investment.
Their monthly budget was quite small and the agency were bringing on average around 1,500 impressions (people who saw the ad) every month, which created just 130 (approx) clicks to their website and costing around £3.90 per click.
We created a new Google Adwords account, using the exact same monthly budget as the old agency. We worked with the company to create bespoke ad’s and we continuously concentrate on reaching their desired target audience, which has dramatically changed the results to …
Reaching on average between 18,600 to 109,000 (at date of going to print) Impressions, (people seeing the ad) which currently creates between 400 -700 clicks onto their website and costs only around £1.17 per click! -
EVERY MONTH!!!
I am liking these figures a lot!
“Having a PPC campaign on Google, not only helps you find new customers, it also helps your organic SEO of your website.
So, if done right, it can be an amazing tool to have to help the success of your website and your business”
If you are considering a new website, or would like to discuss your existing website’s performance, or ways to improve your online marketing, please click on the button below and give us a shout, as we have a few different options that can help and we are happy to work with you either face to face, on the telephone or via Zoom, whichever works best for you!
Alternatively, feel free to drop us a line to:
hello@siteandsearch.co.uk
We look forward to hearing from you!